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Behind the Scenes of our Autumn/Winter ’15 Campaign

As you may have spotted on stone island quarter zip jumper our social media over the past few weeks, we’ve been shooting our new campaign images for Autumn/Winter ’15. This season the theme is photography, and with the tagline ‘Develop your Style’ (see what we did there ) it’s really allowed our Cobbler-in-Chief, the stone island quarter zip jumper design team and our in-house photographers to be really creative.

From its earliest beginnings to its digital future, photography is all about the alchemical blend of science and art. Our Cobbler-in-Chief was inspired by how this blend of art and technology so closely resembles the way we approach our own craft, and using every aspect of photography, we’ve exposed the photographer’s world, fusing technical fabrics with classic design, for functional, beautiful objects.

This season, we have our biggest-ever range of shoes as well as our expanding ranges of outerwear, clothing and accessories, which meant that the shoot turned into a rather epic affair with a 2-day studio shoot for the shoes, another studio day with our campaign models Glen Campbell & Eshan Kali for all the outerwear and knitwear (and Glen’s style masterclass, soon to be unveiled), plus a glorious day shooting on Hampstead Heath for some of the Goodyear welted styles in the collection.

Say hello to the stars of our AW15 shoot: shoes, glorious shoes!

The team hard at work on set – note the different backdrop option at the top right.

The theme meant getting hold of lots of vintage photography equipment, using everything from 1940s developing trays to a bellows-equipped plate camera to demonstrate the way that photography techniques run through the entire collection. We also played with a huge variety of cameras (including a vintage Bronica that added a beautiful filter to some shots – take that Instagram!) to give a really cinematographic feel to the shots.

A few of the vintage camera we sourced to complement the seasonal theme.

The intersection of analogue and digital photography – everything takes place on our laptops now.

With everything from Leicas to vintage Box Brownies (and Popular camera plates), we were well-equipped for the day.

The full results will be revealed as the season unfolds across the coming weeks, and can of course be best seen in our new season catalogue, which the Sweeney team are hard at work on right now (sign up here to be added to the mailing list to make sure you receive your copy as soon as it lands.)

Filming Glen in action demonstrating our blazers is always a pleasure.

A close-up on some portraits of Eshan from the AW15 outerwear shoot.

Some of our AW’15 styles are already in-stock too! Shop them now via our new arrivals page, or in your nearest Sweeney store now.