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Behind the Scenes – Oliver Sweeney x Ying & Yang

This season we wanted to redefine the concept of wearing trainers.

Not just a down time staple, our new season trainers pay particular attention to making casual footwear as luxurious an experience as stepping out in your finest formal shoes. With every design we’ve considered every inch of the shoe from the upper to the sole, to the lining and the finish, ensuring that only the most premium of fabrics and features are incorporated to make trainers a commendable option beyond simply casual styling.

With an appreciation for style with meaning, creative collective Yin & Yang were the perfect guys to wear our new season trainer collection. With their own, individual interpretations of ‘sports luxe’ each member demonstrated how effortless and versatile each design in the range can be.

Above, Derek wears our Ciborro Navy lo-top trainer.
Inspired by the design of our popular oxford, Sissa, Cibboro aims to take all of the luxury aesthetics of this formal shoe and interpret these into a trainer. The result showcases beautiful pull up leather uppers on a distinctive rubber sole, finished with traditional punching detail and a leather insock that gives new, high class meaning to casual styling.

With its re-interpretation of a classic chukka pattern, Moita, worn by Adam, above, combines oily pull-up leather and calf suede on a distinctive rubber sole. The camo print is achieved through moulding different pieces of rubber together until they form the distinctive pattern seen. With every shoe made, each sole creates an entirely unique pattern, meaning that no two pairs will ever be the same.

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Niran and Adam, above, both wear lo-top trainers from our Compass Collection (tan and white, respectively). Taking inspiration from the intricacy and technicality of the bicycle frame, we experiemented with some of the finest English leathers from the Charles F. Stead tannery on our Barrosa trainers, using welts upside down and inside-out, to create distinctive details that don’t override the clean-cut, smart feel of the shoe.

It was an absolute pleasure to work with the guys from the Ying & Yang team. A collective full of creativity, energy and innovation, their vision and passion translates naturally into each of their projects and certainly resonated in the effortless feel we wanted (and got) for this trainer shoot. It’s inspiring to be around such fresh, young individuals whose focus aims higher than the norm, to create stories rather than merely stone island ladies tracksuit document them.

All of our Spring/Summer ’14 trainers can be shopped in all stores and online.

Check out #OSxYY for more exclusive content from the campaign shoot and certainly check out www.yingnyang.co.uk to see more from this amazing group of individuals!