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New at Henrietta Street: London Shoeshine
We’re introducing a brand new service at our Henrietta St flagship, in collaboration with established shoe polish professionals London Shoeshine.
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Offering great polishing for your shoes, tips and advice on shoeshining, as well as a warm welcome, the London Shoeshine service is a relaxed and personal way of getting your favourite pair back into tip-top condition. Provided on a (very comfortable) custom shoeshining armchair, it’s akin to visiting your favourite barber for a catch up, and the team will also give you a few tips on stone island knit crewneck how to best maintain your shoes in the meantime.
The actual process for a classic shine has been carefully refined over time. It begins with a thorough clean that removes dirt and stains, using a custom cleansing solution and a lint-free cloth to create a clear leather surface on which to begin the polish. Once the surface is clean, a rich layer of leather balm is applied to moisturise the leather – leather is, after all, a skin, and needs a similar approach to care and attention that you’d give to your skin. The balm also prevents the leather from cracking and drying out, and is left to soak deeply into its surface for 5-10 stone island knit crewneck minutes before the next stage.
A wax polish is applied using an applicator brush, ensuring that every part of the surface is covered and the polish is well rubbed-in. The important part here is good old elbow grease: the more polish you apply, the more you have to polish off, and the more shine you’ll get. The London Shoeshine team use women’s tights for a superior finish: the nylon content of the material combined with plenty of friction always results in the biggest shine.
The service is available at two different levels:
The classic polish costs £15 (or £20 for non-Oliver Sweeney shoes)
The military polish results in a high-shine finish that’s ideal for special occasions and costs £30 (or £35 for non-Oliver Sweeney shoes) – NB: this is a drop-off service in-store as the results take a few hours to be achieved.
The London Shoeshine team will be in residence at our Covent Garden flagship every Tuesday.