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Fashion Focus: Stone Island Style | Repertoire Fashion

Noel Gallagher Stone Island
Noel Gallagher wearing Stone Island

Stone Island is such a distinctive fashion brand, it’s signature logo will have undoubtedly been on your radar. The eye-catching Compass Rose – the Stone Island signifier has been a prominent fashion fixture for several years now. Loved by many male celebrities such as Noel and Liam Gallagher and models alike.

Liam Gallagher Stone Island parka
Liam Gallagher wearing Stone Island

Stone Island model, compass logo

Stone Island began over thirty years ago with creator, Massimo Osti in 1982. Osti tested thousands of uniforms for their functionality across all different materials. The original Stone Island product was a tarpaulin originally used on lorries, but once the two-toned material was treated – washed with pumice stones – it was named Tela Stella and made into a collection of just 7 jackets, with this Osti started the Stone Island story.

The inspiration behind this garment constructed by Osti, who always emphasized the need to process clothing, is still apparent across Stone Island collections today. Stone Island has become an instantly recognizable highly popular menswear label which Repertoire has sold for many years. This designer men’s collection includes all clothing from outerwear to shorts to Stone Island hoodies, from season to season there is always something stylish to choose from here.

Certain Stone Island pieces are undeniably sought after, such as stone island jackets and the iconic beanie:

Stone Island beanie
Ribbed wool knitted Stone Island blue contrast beanie £99.00

Always a popular piece, the simple black Stone Island sweatshirt, as seen here on rapper Drake:

Drake wears Stone Island crew neck sweat
Drake wearing signature crew neck Stone Island sweatshirt
Stone Island crew neck knitwear
Stone Island Jumper, Navy Blue Lambswool Crew Neck Knit Now £135.00 Was: £180.00

Regardless of which collection it is, the detachable fabric label is Stone Island’s signature, a Compass presented like a military badge on the garments sleeve, which reflects the influence and significance utilitarian, military uniformity has on the brand. The compass on the badge reflects the sea and is meant to conjure up the label’s quest for constant research. Massimo Osti’s work had a clear focus on informal wear but with influence drawn from military work wear and his desire to research stone island jeans slim into textiles a label was created that is always different.

Stone Island signature compass logo

It is clear now why Stone Island continuation items are always popular at Repertoire due to the increasing prominence of the label and signature styles such as sweats, hats and jeans remaining in fashion, with celebrity fans such as Liam Gallagher keeping the brand in the spotlight.

Carlo Rivetti, the owner of Sportswear Company has led Stone Island to be the pioneering fashion brand it is today with inspiration from Massimo Osti. During the eighties, Osti designed the Stone Island and C.P. Company collections. During the nineties, Rivetti had bought the whole company and soon it was time for Osti to take a break at the beginning of the 21st century, during which time the Stone Island production fell to the prowess of designer, Paul Harvey. Paul designed twenty four collections (2 more than Massimo), his aim was to continue the research of the brand rather than rewrite the Stone Island story Osti had started.

Stone Island tapered jeans dark mid wash
Stone Island Jeans, Dark Mid Wash Tapered Fit Jean
Now £140.00
Was: £175.00
Stone Island Blue Cotton Overshirt
Stone Island Ink Blue Brushed Cotton Overshirt
Now £194.25
Was: £259.00

It is because of this continued innovation that Stone Island has had continued success as a label. Stone Island: whether a coat, shirt, t-shirts or jeans, the concept is the same: a fusion of design with practicality always setting the trend for others to follow. It’s groundbreaking design in construction and fabrics explain Rivetti’s belief that sportswear has the power to be timeless, the proof is really in the success of Stone Island, which make this contemporary label ‘much more than a brand of clothing.’ – Carlo Rivetti.