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adidas Originals x Mark McNairy & KZK ’84-Lab’
Oct 18th 2013: adidas Originals stone island jeans manifesto x Mark McNairy & KZK ’84-Lab’
As well as an extensive back catalogue filled with iconic silhouettes, adidas Originals also has a rich portfolio of collaborators. Season after season the brand enlist an army of tastemakers for unique product time after time. Although we’re familiar with Kazuki Kuraishi and his Japanese attention to detail under the ’84-Lab’ title, this season there’s another part to the equation in the form of the inimitable Mark McNairy.
McNasty as he’s affectionately know is one of the most distinct designers in the game responsible for a number of zany designs even to the extent of flavored shoes. Although his efforts with adidas Originals are decidedly restrained, both the footwear and apparel are respectful of the brand’s history and aesthetic, subtle reinterpretations rather than complete overhauls. From the re-branded ROM to the tweaked Rod Laver the footwear is sure to be appeal to stone island jeans manifesto hardened collectors as well as the fashion forward stone island jeans manifesto whilst the apparel does the same.
This season’s ’84-Lab’ offering is all about classic designs with contemporary details and it’s fair to say that both Kazuki and McNairy have nailed the brief, taking care of business as it were. Our picks from the Kazuki x Mark Mcnairy & adidas Originals colab will launch online from midnight tonight (19/10) with each style available in limited numbers. Stock permitting, the range will also be available to purchase in our Albert Road store from 10am the next morning.