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The Pitti Uomo Round Up – Autumn/Winter ’15 Already
The biannual Italian menswear tradeshow, Pitti Uomo, is a regular fixture in our calendar, but for those working outside the menswear industry, it’s still something of an enigma, despite having a much increased profile in the last few years.
Before the advent of social media, and mass media-isation of trade-only events, things like fashion week and fashion tradeshows like Pitti used to be conducted pretty much behind closed doors. Nowadays, as we know, things are different. Pitti Uomo, in the Italian city of Florence, is one of the most important menswear tradeshows in the world, showcasing styles for forthcoming seasons to buyers, press and industry insiders alike. Pitti stone island ioffer has also become synonymous with a certain type of Italian streetstyle – primped ties and co-ordinating accessories, sharp suits with Borsalino hats, and, most importantly for us, beautiful shoes.
Our stand at Pitti Uomo featuring our Autumn/Winter ’15 collection, available from the end of August 2015
This season at Pitti, we showcased our Autumn/Winter ’15 collection. Inspired by photography effects, vintage equipment, active lifestyle and the alchemical blend of science and art, as you’d expect, the collection covers everything from classic formal Italian shoes to essential casual styles and sneakers, and everything in between. Popular styles included our Ackerman military-inspired boot that blends a tough extra light commando sole with uppers that include heavyweight thornproof wool, 18oz waxed camo cotton and beautiful buffalo leather. Our Bedford Derby and Ulman longwing Derby brogue, using the same material combinations as the afformentioned Ackerman, also proved a hit with press. Other highlights included our toecap Derby boot with a cobalt heel counter, Avedon, and the Hoagland longwing brogue in contrasting countrygrain and smooth calf leathers.
A selection of Italian Blake stitched styles and premium sneakers from our Autumn/Winter ’15 collection at Pitti Uomo
Chunky camo prints from our Autumn/Winter ’15 collection (from left to right): Bedford Black; Ulman Black and Ackerman Black
Italian wholecut styles from our Autumn/Winter ’15 collection, including an update on our Gio Oxford – available now in our current Spring/Summer ’15 range.
Selected casual styles from our Sweeney London range that gets even bigger for Autumn/Winter ’15 collection.
Our stand wasn’t just obscure Italians either: everyone from US Esquire and Vogue Hommes to the New York Times, Robb Report and trade magazine Drapers, as well as influential media figures like the US blogger Dapper Lou visited, and our dinner, held at the beautiful Florentine restaurant, Trattoria Cammillo, was very much enjoyed by all, including streetstyle photographer Garcon Jon who celebrated his birthday with us.
The US Esquire team above, including editor, Nick Sullivan (center)
Some of the guys from The Sartorial 7 – Alfie-Lee, Phil Green and photographer, Jonathan D Pryce, GarconJon
You’ll begin to see styles, inspiration and ideas from the Oliver Sweeney Autumn/Winter ’15 collection trickle through on the blog towards the end of summer this year, but for now there’s still plenty to come from our Spring/Summer 2015 collection – keep your eyes peeled and let us know your feedback; we always love to hear what you have to say about anything from the world of Oliver Sweeney.
Above, a true stand out style: Hoagland longwing brogue, from our Autumn/Winter ’15 collection.
See even more from our time at Pitti Uomo on our Instagram page (@OliverSweeney) or by searching #OliverSweeneyAW15