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stone island ice cardigan
New Season Stone Island
New Season Stone Island S/S16
For the most part, fashion houses and designers are recognised for their signature look, be it a garment or print or silhouette. It makes for a clever, efficient way to create trademarks and identity, and provides customers with an instantly recognisable style statement. Italian sportswear brand, Stone Island, created by Massimo Osti, have achieved identity and recognition through a completely alternative route. Yes, there are some iconic Stone Island pieces, and the compass stone island ice cardigan patch that buttons onto the upper left sleeve of the left arm has became a note-worthy feature of the brand, but there is something else: innovation and technology.
Since day one, Stone Island has striven to develop high-tech and innovative garments. It doesn’t claim to be the forerunner of avant-garde, catwalk brands, but it is this individualistic quality that has given Stone Island the identity it deserves. stone island ice cardigan Their ability to merge technical expertise with the luxury touches of a high-fashion label makes Stone Island stand out from the crowd. Their creations are fundamentally conceived with functionality in mind, and their disregard for fleeting trends are what makes their pieces so supremely masculine and utilitarian.
So, what should we expect from Stone Island S/S16 The classic blue, black and navy colours are broken up with punches of neon green, luminous yellow and burnt orange. There are more of the classic style jackets, shirts and t-shirts, giving you that much needed dose of fresh Stone Island casual wear. Be the first to check out the full collection at Cruise today.
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