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Oliver Sweeney + Oliver Proudlock Collaboration
There’s something just that bit cooler about Made in Chelsea star, Oliver Proudlock. With his down to earth and chilled vibe, he has become a fan favourite but it’s his penchant for urban streetwear that has really got everyone talking.
A designer in his own right of the hugely popular t-shirt brand Serge DeNimes, when Oliver met with our Cobbler-in-Chief about the design process of our shoes, conversation quickly turned to our trainers and contemporary casual designs. Taking inspiration from this season’s most covetable menswear trends, Oliver’s designs incorporate leopard print, bold, colourful suedes and intricate gold detailing in casual and easy to wear trainers that reflect his sought after, effortless, urban style.
Shot on a (rare) warm, stone island beanie ioffer spring day in April, we took Oliver on the roof of our Kentish Town head quarters to create a campaign that reflects the ‘urban jungle’ feel of our designs. With backdrops of London showcased in the bright sunshine against the city’s rooftops and ruins, the shots capture Oliver’s experimental designs at unconventional heights that only serve to emphasise thisvery cool, debut collection.
The Oliver Sweeney + Oliver Proudlock range will be available online and in our King Street, Conduit Street and Harvey Nichols Londonconcession only. Both the Tijuca chukka boot and the Nox Pardus hi-top trainer will come in men’s sizes 7-12, including some half sizes.
The Nox Pardus leopard print hi-top trainer will also be available for women in sizes 3-8, including some half sizes.
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The collection is now available to pre-order from here.
The collection will be available in selected stores and online from mid May 2013. Watch this space for more updates!