Stan Lee Cologne Lets Users Smell Like Superheroes With A Sprint Of Villainy, Geekiness
Create a fragrance that smells heroic with a touch of villainy — that is what Andrew Levine’s Lutherville company got down to do.
Contemplating the title on the bottle, it is smart.
The brand new Stan Lee’s Signature Cologne trades on the geek reputation of a comedian-book-business icon who had a hand in creations spanning the great-evil continuum — from Spider-Man, the Avengers and the X-Males to Loki, Magneto and Doctor Doom.
Lee wished the fragrance to scent stone island jacket malaysia like they’d smell. In the event that they had been actual and wore cologne.
“We needed to do one thing, we talked about it, and he said, ‘I by no means thought about my characters, what they smelled like,'” stated Levine, chief govt of JADS Worldwide. “He said, ‘Everybody would be pretty good except the Hulk.'”
This is the niche JADS has worked since Levine founded the company 21/2 years in the past. Past fragrances embrace a line of Avengers colognes — sure, the Hulk has one, appropriately called “SMASH” — in addition to Star Trek and Star Wars scents aimed toward tapping two intense fan bases. (“Sulu Pour Homme,” for example, which “means that you can release your personal Intergalactic Man of Thriller.”)
The corporate also will launch a Wipeout physique spray subsequent month to tap into the (most likely totally different) fan base for the ABC impediment-race show. It’s a younger enterprise that is not profitable yet, however Levine hopes to nurture it into one thing like his last business, which he bought off.
Celeb fragrances make up just 4.5 p.c of the so-referred to as prestige market of fragrances sold in department stores, according to market research firm NPD Group. However in both department stores and less prestigious retailers, you could find a lot of celeb scents, stated Helen M. Caldwell, a professor at Providence Faculty in Rhode Island who studies luxurious marketing.
You once had to be a giant star to get your individual fragrance — think White Diamonds by Elizabeth Taylor — however now the Snookis of the world have their very own lines, too.
In that light, Caldwell mentioned, a Stan Lee cologne appears a bit less bizarre than it otherwise would possibly. But its pool of potential patrons cannot compete with the masses prepared to shell out for a fragrance associated with, say, Justin Bieber.
“It is extremely niche — a very, very niche market,” Caldwell said. “And I am certain they do not expect to do extremely nicely with it.”
Levine does figure the Wipeout physique spray stone island jacket malaysia has larger gross sales potential. He expects to sell that product in grocery shops and other retailers across the country, while the Stan Lee cologne — $24.99 for a one hundred-milliliter bottle — is obtainable on the JADS web site, at choose comedian-e book retailers and at comic-ebook conventions.
But Levine is counting on the product to seize a variety of consideration. He launched the cologne final week, and “we’re getting calls from all around the country already.”
Lee, 90, is well-known in certain circles for his work on the Marvel comic ebook lines. His fans love him — they line up by the lots of to get his autograph and await his the place’s-Waldo cameos in Marvel films with bated breath.
“I hugged him at a convention as soon as, and i really feel like his pure pheromones made me manlier for the remainder of the day,” joked the anonymous creator of the popular Geekologie weblog, explaining why the cologne ought to have been made to scent like Lee himself.
So — what’s the aroma of heroism with a dash of its polar reverse Bergamot, ginger, white pepper, basil and violet with “accords of cedar, vetiver and musk.” A contact spicy, Levine defined.
“You want to feel like Iron Man … however you wish to have a bit little bit of Loki,” he added, referring to the supervillain who clashed with the Avengers in last yr’s blockbuster film.
By electronic mail, Lee explained his reasoning: “I felt a contact of villainy added to the scent would make it more fascinating and be of greater enchantment to females who always discover a villain attention-grabbing if he is rich and handsome — and smells good.
“In an ideal world, I would additionally need so as to add a whiff of comicbook store aroma — the odor of newsprint and colored ink, the rush of enthusiasm and the fun of discovery,” Lee added.
Levine despatched six fragrance candidates to POW! Entertainment, Lee’s Beverly Hills-based mostly firm, to let Lee and his staff choose the winner. Yuka Kobayashi, POW!’s director of new media, said it got here right down to a poll.
“We wished to choose a fragrance that was extra on the unisex aspect,” she mentioned. “I believe we came up with a great choice out of the six.”
Levine had a background in fragrances earlier than he started his three-person company, just not the kind you dab behind your ear. His earlier firm made cleansing products for stone, granite and other exhausting surfaces, which meant a familiarity with scents and how they work.
He sold Stone Care Worldwide to a private-equity firm eight years ago, stayed on for a number of more years and did a two-12 months stint as govt director — on a volunteer basis — of the Baltimore Humane Society’s Reisterstown shelter.
After which he determined to get into the fragrances that you do dab (or spray) on.
Levine’s small team does the upfront work and contracts with manufacturers for manufacturing — a Southeast Baltimore firm dealt with the Stan Lee line.
JADS branched out this spring with Sunscreen Bands, a wearable product that adjustments coloration to indicate when it’s good to reapply sunblock or get inside, but the company didn’t abandon its area of Stone Island Hoodies interest. The band styles embrace the Hulk and Spider-Man.
So there is a definite Stan Lee theme at play. Maybe it was inevitable that Levine and Lee would group up.
Levine met Kobayashi and Lee on the Philadelphia Comic Con a 12 months in the past, and the topic of scent naturally came up, what with Levine’s massive Avengers-fragrance banner and his exhibit space stuffed with wares.
Kobayashi was intrigued. She’s been to a lot of Comic Cons, and “it’s the primary time I’ve seen a cologne specifically targeted at this market.” So why not a Stan Lee fragrance
“We thought it was a cute match for his sensibility as a result of Stan has a wonderful sense of humor,” she said.
Lee joked by electronic mail that his preliminary response to the idea was, “A Stan Lee cologne !! Who are they kidding “
The box and bottle has his trademark aviator sunglasses and mustache, alongside together with his signature. Also in the box: a “private message” for purchasers — and no, the businesses aren’t saying what’s in it.