Cannot cannot speak about sportswear without talking about Stone Island.
Founded – by chance as they wish to point out – in 1982 by Massimo Osti, Stone Island was probably the primary Italian brand to manufacture casual menswear.
Deal with research has always been a powerful commitment for the corporate from Ravarino and Carlo Rivetti’s vision and keenness led the firm to be one of many Italian excellences in menswear.
We decided to step by their Milanese showroom in the midst of the design district of Milan: a location, built from an old work canteen, that occasionally hosts photo and design exhibitions, perfectly reflecting the innovation soul of the corporate. The tremendous building was hosting a concrete installation to indicate some of the key pieces from the up and coming Spring Summer 2012 collection: new styles of the iconic Liquid Reflective jacket and a new hidden hood sweatshirt just to call a number of.
The remaining a part of the showroom was arrange with the entire range of models, including the new pieces of footwear made in collaboration with italian iconic brand Diemme.
While jackets and outwear have always been the natural DNA of the brand, the denim range has grown loads and is now an important element by way of sales.
We also had a fast look on the Shadow line, a twenty-something pieces collection encompassing Errolson’s skills on design, research and contemporary tailoring. Each item is an essay on functionality where each detail has been pounded and analyzed with attention and where each piece of the gathering is a modular element that perfectly combines with other articles, even from the previous and upcoming collections.