Stone Island collection was launched in 1982 and, in just ten days, all items were already sold out. It was an unlimited success! What’s the secret? A meticulous and detailed work and a shabby chic style. The initial items were made using two-tone textiles, which was reversible and resistant, and which drew inspiration from the canvas of lorries. From the day of its launch, Massimo Osti, founder of Stone Island, persistently focused on the research and creation of pieces which appear worn and run down. A simple, chic, sporty style with specific touches, which still today make Stone Island a must-have across the globe.