Stone Island Ending The Happiest Year In Its History, Revenues +20%

Stone Island will soon be ending the happiest year in its history: President Carlo Rivetti speaks of a double-digit growth in turnover and profitability, an ideal success within the US – probably the most difficult market for a casualwear brand – an increase in sales even in Italy and increasingly greater brand awareness on internet, a lot in order to trigger various types of collecting and sites specializing in vintage clothes, where the items can cost over ten times the original price.

stone island nylon metal zip hooded jacket - Garden House Lazzerini“If I look from the skin, doing a type of exercise in economic-financial meditation, I understand better the way it was possible to achieve these results in such a difficult year,says Rivetti. “We will end 2016 at 05 million, up 20% on 2015 and up 100% on the last five years. The orders for the spring-summer 2017 collection, which have already been made, are up by 30%. The EBITDA has reached 8 million, 35% more than 2015. I’ve never tried to anticipate the market, nor to chase it, and these figures are surprising even for me. I have always had, however, very clear ideas about many other things, and now we are reaping the benefits of this consistency and teamwork./p>

To think that only three years ago there have been “rumorsof the sale of Stone Island to an American giant: “I have never denied the negotiations, it was, in any case, an experience,points out Rivetti. “But I understood that we will and we must remain independent. With an external partner, Stone Island would become, inevitably, something else that almost certainly I would not like anymore./p>

Rivetti has always postponed the arrival in China, but export has, however, reached 65%, because of Europe and the US, where the brand new York store was opened in 2016 and the L.A. one will shortly be enlarged. “The wholesale distribution is increasingly hand-picked, because we now have 20 direct stores throughout the world, nine of which were opened within the last year and a half. E-commerce is worth 6% of the turnover, and we do not need to force the growth. The identical goes for children. We must remain focused on outerwear, choosing our collaborations with care.

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