Stone Island will soon be ending the happiest year in its history: President Carlo Rivetti speaks of a double-digit growth in turnover and profitability, an ideal success within the US – probably the most difficult market for a casualwear brand – an increase in sales even in Italy and increasingly greater brand awareness on internet, a lot in order to trigger various types of collecting and sites specializing in vintage clothes, where the items can cost over ten times the original price.
“If I look from the skin, doing a type of exercise in economic-financial meditation, I understand better the way it was possible to achieve these results in such a difficult year,says Rivetti. “We will end 2016 at 05 million, up 20% on 2015 and up 100% on the last five years. The orders for the spring-summer 2017 collection, which have already been made, are up by 30%. The EBITDA has reached 8 million, 35% more than 2015. I’ve never tried to anticipate the market, nor to chase it, and these figures are surprising even for me. I have always had, however, very clear ideas about many other things, and now we are reaping the benefits of this consistency and teamwork./p>
To think that only three years ago there have been “rumorsof the sale of Stone Island to an American giant: “I have never denied the negotiations, it was, in any case, an experience,points out Rivetti. “But I understood that we will and we must remain independent. With an external partner, Stone Island would become, inevitably, something else that almost certainly I would not like anymore./p>
Rivetti has always postponed the arrival in China, but export has, however, reached 65%, because of Europe and the US, where the brand new York store was opened in 2016 and the L.A. one will shortly be enlarged. “The wholesale distribution is increasingly hand-picked, because we now have 20 direct stores throughout the world, nine of which were opened within the last year and a half. E-commerce is worth 6% of the turnover, and we do not need to force the growth. The identical goes for children. We must remain focused on outerwear, choosing our collaborations with care.