We called it back in January: Napapijri is cool again. Our visit to the brand’s booth on the January 2017 edition of Pitti Uomo convinced us that the label has become a brand new streetwear favorite. Its classic hooded jackets with their large kangaroo pockets with an oversized logo and the Norwegian flag–a tribute to Arctic exploration and challenging landscapes which can be at the heart of the brand–were being hyped and embraced as much as fellow functional-oriented icons such as Stone Island, C.P. Company or The North Face. And now the Italians have also launched a youth athletes’ line (Tier 1). Oversized silhouettes characterize this line that provides joggers, T-shirts, sweats and jackets in washed pastel colors. Even the large logo shouldn’t be missing and suggests a nod to the current retro 0s trend that’s afoot in streetwear now. © Napapijri
Napapijri FW 17
However it remains to be seen whether this line will trigger the same hype as the windbreaker, which was a massive hit. So what turned this originally Italian sportswear brand’s classic windbreaker into a street style must-have?