Thanks to the efforts of a Mr A. Graham, Stone Island is generating all sorts of hype over in the USA. Rappers and streetwear heads entering into the iconic Italian label big time, a lot so that Drake got a ridiculous $100k diamond-encrusted Stone Island chain made for him by celebrity jeweler Ben Baller. There’s even been some hilarious e-beef between A$AP Nast and Travis Scott on who got into the brand first.
While the brand could also be a brand new addition to the American streetwear landscape, it’s been a permanent fixture in Europe since it was founded in the 0s. All over the continent, you’ll find hardcore Stone Island fans, and the brand has a long and illustrious history in European street style particularly in the terrace casual scene. As Supreme can let you know, one unfortunate side-effect to immense popularity is an immense amount of counterfeits being made in your name.
Only in the near past, we’ve highlighted a number of the fake gear that may be present in places as far removed as Jamaica, Nigeria and Moscow. Now, we’re turning our gaze to the murky world of online shopping particularly the second-hand market where it’s not quite so clear whether the article of your desire is legit or not. There’s quite a lot of phony gear on the market being sold, often at highly suspicious prices. Basically, cheap Stone Island = fake Stone Island.
We linked with a couple of hardcore fans of Stone Island (or “Stoneyas it’s affectionately known in the UK) to get the low-down on how much counterfeit gear is on the market, and the way to spot a fake if you see it.
Ollie Evans founded Too Hot Limited, a showroom that sells rare pieces from brands popular within the 0s casual and rave scenes think FILA, Iceberg, Napapijri, Prada and Moschino. Stoney plays a big part in Too Hot’s curation.
Lyle Cross runs Garm Shack, a wide-ranging seller of vintage gear from brands like Tommy Hilfiger, Polo, Champion, Nike and the like. Plus plenty of Stone Island, in fact.
By the best way, some time ago we sent a Stone Island nut to interview Lorenzo Osti, son of the brand’s founder, Massimo.
Ollie Evans, Too Hot Limited: “There’s a variety of fake Stone Island out there, from all eras all the way back to the 0s. Within the UK considered one of the most typical fakes is the ‘Raso Tomato,a replica of a genuine jacket from around 2004 which used a Stone Island technology called Raso Gommato a rubberized coating applied to the lining of a jacket. These fakes never had a rubberized lining, but they’d the Raso Gommato branding.
Whoever made this jacket should have manufactured thousands and thousands of them, as you continue to see so lots of them around I’ve seen people who really should know better wearing them./p>
Lyle Cross, Garm Shack: “There’s loads of fakes! Mainly spread about on eBay, Facebook marketplaces, Depop, and street markets…that kinda thing. The mostly faked items are Raso Gommato jackets, Micro Reps jackets, tracksuits (normally those have two badges which is a dead giveaway), polo tops and tees./p>
Check the Buttons
Ollie: “There are few ways you’ll be able to look out for fakes, I tend to seek out looking on the buttons is the easiest. All of the sleeve buttons on Stone Island jackets made after 1986 have a cross in the centre of them, as opposed to four holes which you see on plenty of the older fakes.
Nowadays the counterfeiters have cottoned-on to the button detail, so look on the back of the buttons if it’s legit there shall be a small indent which they often miss off./p>
…and the Label
Ollie: “You can also look at the labels, but sometimes that may be less conclusive. Lots of people think if it’s got an art number on the label it’s legit but this is certainly not the case. Fakers have been replicating art numbers for years. What you can look out for is the country of origin, which needs to be Italy, Romania, or in some cases Tunisia. As a rule the fakes pieces should not have a country of origin at all./p>
Lyle: “Check the Art number on the wash label, unless it’s a proper vintage piece (before 1986). See my blog for more on art numbers as there may be rather a lot on the Art no. Plus it is probably the greatest things to make use of to spot fakes in case you are unsure. The majority of fakes may have 222 at the top of the art number./p>
Note: Stone Island has added a scannable QR code to the labels of newer garments: more on that later.
The Stone Island Badge Is vital
Ollie: “You may spot fakes badges quite easily, when you know what to search for. Every genuine Stone Island badge, except those from 1982-4, features a single drop stitch from the button eyelid all the way down to the border./p>
Lyle: “Nine times out of 10, a fake Stone Island badge will look off color wise, look out of proportion, stitching off, and like card, it looks that tough. Remember to keep in mind that there are numerous types of badges as well, the conventional Stone Island badge, Ghost badge etc. and a vintage Stone Island badge will have a green edge. Also look out for double badges anything with two badges goes to be fake..always!/p>
Cheap Stone Island is Fake Stone Island
Ollie: “Apart from the small details that will let you know a method or the other, just look out for quality and price. Stone Island is a premium brand that has always used progressive and innovative materials, which implies it’s expensive. For those who see a BNWT (brand new with tags) jacket advertised for £100 it’s not going to be real. New Stone Island jackets starts at £350+, so if it looks too good to be true, it probably is./p>
Look out for the Zips
Lyle: “The zips will always be manufactured by a reputable brand similar to YKK or Lampo or feature the brands name and logo printed on them. However, this isn’t always the case, but when looking at the zips, you will want to see in the event that they appear and feel of a higher quality as they are made to last, so won’t ever be flimsy./p>
Be careful on eBay
Ollie: “eBay is stuffed with fake Stone Island jackets, there are also counterfeit websites that appear to be the true thing, but are actually selling fakes. Your best bet is to stick with the official website and dealer network, or buy from a vintage specialist comparable to ourselves we have now years of experience dealing with the product./p>
Lyle: “On eBay, it comes down to a couple things: seller rating, price, type of item. eBay has a huge amount of fake Stone Island. Some sellers have high ratings and look like selling cheap Stone Island pieces that are new, although they are fake…and really bad fakes at that. So it’s best to follow the things to look out for mentioned above. If you know how to identify fakes, then you’ll be fine./p>
Try Depop and Facebook
Lyle: “Depop and Facebook have loads of cheap Stone Island items, as they’re filled with second-hand clothing. However you run the risk of not being 100 percent on what you’re buying unless you understand how to identify fakes. Facebook marketplace is filled with fakes, so don’t ever bother with that.
However, there are a ton of Facebook groups which might be great for buying items like Stone Island Talk UK/EU I’ve brought numerous my personal collection from these kinda groups. If anything is fake, members will point it out as they don’t want any fakes on the page./p>
Appearances Will be Deceiving
Lyle: “If you’re looking to purchase items new, then your best bet is to persist with the legit shops that Stone Island list on their official website. It is tough to pinpoint exact sites to be careful for, but appearance plays a big part, alongside the pricing.
For example, type ‘cheap stone islandinto Google and this site comes up on the first page. The worth is the principle thing to look out for, as they sell items 65 percent off the retail price. They even have items that don’t even exist. Then looking at the site, all of the photos are mismatched, it’s cheaply made, and the location itself is badly designed.
Stone Island is an expensive brand, so as mentioned prior, price is the most important giveaway on new itemslegitimacy. Stone Island have made a big thing on cracking down on fake dealers there’s more info here on the official brand website./p>
The Stone Island Authenticity Program
Stoney has an in-house program to help combat fakes. All garments produced from SS14 onwards use Certilogo technology to verify their authenticity just simply scan the QR code or product number on each garment’s label using your phone.
Here’s what the brand has to say with reference to counterfeits:
“Stone Island is aware of the existence of websites selling fake products.
Some even reproduce the brand’s trademark and are therefore particularly misleading for consumers. These sites are often registered with a domain comprising the brand name Stone Island, or something similar, and extra words similar to ‘jackets ‘outletor ‘official
It’s our priority to defend and protect our consumers and our brand image.
This is the reason we have taken every possible action against the sale of fake products and shut down misleading sites, web pages and social network pages through legal action using three international companies specializing within the fight against counterfeiting: NetNames, MarkMonitor and React.
Those who’ve ordered or purchased a fake garment can go to their local authority and call their bank to, where possible, block payment made to a suspected fraudulent site./p>
More info will be found at the Stone Island official website.
New to Stoney? Here’s everything it’s worthwhile to know about the legendary Italian brand.