What Does Stone Island and Coors Beer Have in Common

You know how Coors has those beer cans where the mountains transition from grey to blue once the beer has reached “optimum coldness?” Remember thinking to yourself, “damn, I need my clothes to do that during the winter months,” or “Damn, I need my phone to tell me when I’m being too cold as I’m roasting my friends in the group chat.” Well luckily, Stone Island Apparel has now given you an answer to one of those eternal woes. Their newest Multi-Layer Ice Jacket from the Fall/Winter 2016 collection is not only going to keep you warm, but it’s also going let you know just how good of a job its doing by using a little bit of color. The jackets base color of green will slowly progress to an iron-grey the colder the outside temperature gets. It does this by way of microencapsulated pigments in the jacket’s base nylon fabric, which reacts to the degree of warmth in the air. The coat also features all your ice jacket essentials, with drawstrings for tightening, Velcro flaps over the zipper areas, and flap pockets for quick access. Copping this forward-thinking winter coat is going to run you about $2300 on HAVEN, so starts saving up during what’s left of Summer ‘16 so you’re not left out in the cold come winter time.

Stone Island Clothing

One of the top labels that you can find here at stoneislandclothes.co.uk is Stone Island. This is a major fashion brand across the globe and on this site you can purchase fantastic products such as a Stone Island Jacket at great prices.

Stone Island Fabulous Fashion

There are a myriad of Stone Island products to peruse here which are all designer classics, but thankfully they do not have designer price tags. The garments available at stoneislandclothes.co.uk from this stylish label include the following:

  • Stone Island jacket
  • Stone Island shorts
  • Stone Island cardigan
  • Stone Island jeans
  • Stone Island polo shirt

These items of stunning Stone Island clothing and more can be found here for amazing prices, so you can dress to impress in a Stone Island jacket or pair of jeans, without paying through the nose.

Stone Island Outlet Offers Fashionable Stone

Stone Island is the Italian brand that reinvented the concept of sportswear and casual clothing, was born in 1982 from the partnership between the Art Director and intellectual Massimo Osti and the businessman Carlo Rivetti.

Stone Island every new collection based on the knowledge gained over the years by the study of uniforms and work clothes, which always combines functionality and aesthetic pleasure. All this is combined with an ongoing research and testing of new fabrics and fibers, starting from the use and transformation of unusual materials and production techniques never used before in the world of clothing because they are from other industries such as aviation, engineering construction or water filtration.Stone Island Outlet

The nylon monofilament, reflective or heat-sensitive fabrisc, featherweight polyester cloth vacuum-coated with a 100% stainless steel film, non-woven fabrics, Kevlar felts and rhomboidal nets in polyester coated in polyurethane are just a few examples of innovative textile creations produced in more than 30 years in casual sportswear apparel industry from Stone Island.

Men’s Stone Island Coats

Stone Island was set up in 1982 by Italian designer Massimo Osti and has become famed for casual outerwear, including parkas, pea coats, padded jackets and trench coats. The company has a practical aesthetic and began life specializing in the surface treatment of fabrics. Every Stone Island clothing has a compass patch that is buttoned onto the upper left of the sleeve arm and this is the recognizable sign of the brand. Stone Island offers the ideal compromise between the need for practical, responsive outerwear and the desire to make a sartorial statement too. It’s a brand that is versatile enough to appeal to a broad range of style seekers, no matter where you live.


DAVID -TC WITH FALLOUT COLOUR TREATMENT: Starting with an initial substrate of star-shaped polyester/polyamide, the garments in David-TC are assembled and then dyed and treated with an anti-drop treatment at the same time. During garment dyeing under pressure at 130°C, the heat transforms the structure and hand of the material for a unique tactile experience. Furthermore Stone Island’s exclusive Fallout Colour treatment adds a powerful ‘future vintage’ look and a unique touch and feel. This treatment has been applied by hand after the garment dye process making every piece unique.

Bomber jacket in David -TC. Ribbed collar, cuffs and bottom hem. Diagonal pockets with hidden zip and snap fastening. Two inside pockets with zip. Zipped pocket on left sleeve that contains the semi-hidden Stone Island Shadow badge. Lining in quilted and padded lightweight polyester. Zip and snap fasteners on inner flap in polyester felt.

stone island jacket-STONE ISLAND AW 12

The great Italian sportswear brands latest collection for AW12  features streetwear-inspired outerwear, pullovers, sweaters, trousers, button-downs and accessories, each with an array of functional details.  Stone Island, known for their army surplus-inspired style with plenty of functionality for everyday wear,  continues to bring unbelievable quality and a bunch of new materials, colours, and patterns into their cold-weather gear.

This year’s line-up  also sees cargo pants, camo print outerwear, pea coats, and the usual staples in mostly neutral tones, but with touches of vibrant colour that allow their garments to fit in on a weekend hike just as easily as on your daily commute. As usual, the brand’s penchant for fabrics is on display with a multitude of materials utilised throughout. Both in terms of materials, and in terms colours and patterns the brand presents interesting new concepts.

stone island jacket-The Stigma of Stone Island

If you’re on the forecourt of any football stadium, donned in Stone Island gear, you’re sure to find that those police on horseback are keeping a keener eye on you than that replica-shirted, half-and-half scarfer lolloping in front of you. The connotations of casual fashion with football violence dates back to the 1970s, yet it wasn’t until the early 80s when Stone Island made its mark.  

Ironically, legendary managers Bob Paisley and pre-knighthood Alex Ferguson played a big part in its breakthrough through European success with Liverpool and Aberdeen respectively. Away days on the continent led to an explosion of new and exciting labels, most never heard of before on British soil.

For Aberdeen lads, the obsession dates back to a European cup match with Liverpool in October 1980. Former member of the Aberdeen Soccer Casuals, Dan Rivers, says:

“On that day, a section of the away support were seen dressed in ‘trendy’ sportswear – designer tracksuits and top-of-the-range trainers – rather than the traditional club supporter’s uniform, which was normal clothes adorned with the team’s colours of red and white. We were inspired.”

The ASC followed the Liverpool lead by discovering a wealth of new gear, most of which was nicked and brought back home to the surprise and envy of their mates. Lacoste were the early pace-setters as a foreign brand in the UK, making a name for itself as the first clothing range to have a label on the outside of their clothes.

Stone Island soon followed, derived from away trips to Italy, sporting innovative and forward-thinking garments by Massimo Osti who also launched CP Company. Yet despite being a high-quality piece of clothing, ‘Stoney’ gear has connotations that will never be shaken off – forever renowned as the casual staple – and the brand have tried to move away from that stigma in recent years.

“Mainstream football fans resent their violence, sociology lecturers can’t think of anything interesting to say about them and even the companies whose labels they sport, such as Stone Island, just wish they would go away,” says Stuart Cosgrove – television executive, broadcaster and devoted football fan. “Unlike the punks and the mods, they have nobody theorising on their behalf. Academia should learn to love casuals.”


Although Stone Island is renowned for implementing cutting edge fabrics in their design its is in the detailing of the The Stone Island Ventile ‘Ghost’ Jacket that makes this limited edition jacket is unique. Originally pioneered by the RAF, Ventile is an uncoated and unlaminated cotton fabric which provides an unparalleled weatherproof using an ingenious combination of dense weave and swelling properties. This completely natural fabric offers a unique level of comfort as well as being wind proof, highly breathable and very durable, and as a result and has been used in some of the world’s finest outerwear performance military and medical garments.

Ventile has featured in the mainline, Denims and Shadow Project Stone Island ranges in the past but the ‘Ghost’ Jacket takes Stone Island’s fabric technology into unchartered territory. It is the first Stone Island jacket to feature an all white compass logo badge and white branded buttons, showcasing the Sportswear brand at its innovative best.

stone island sale – CARLO RIVETTI’S HQ TOUR

This is a must for any Stone Island fan, as Sportswear Company CEO Carlo Rivetti gives us an exclusive behind the scenes look at the Stone Island Head Quarters in Ravarino. He explains the philosophy behind Stone Island and shows us where each design begins, before heading off to the famous archive, where there are over 40,000 pieces for the design team to reference and use as inspiration. We then follow Carlo through the factory, as he explains the processes that go into each Stone Island collection, the dying, and choice of fabrics which are all thoroughly researched before production starts. He then takes us through the painstaking manufacturing process that defines each Sportswear Company piece and ensures that each product is produced to the highest possible standards.

This video shows the huge amount of thought and effort that goes into each Stone Island design, which is something that can sometimes be difficult to appreciate, and this candid interview with one of fashions true pioneers definitely makes for very good watching. Enjoy.


We have chosen to have a closer look at a couple of this season’s stand out pieces, both of which are featured in the video – The Liquid Reflective and Ice Jackets. Both of these styles showcase the innovation and forward thinking of Stone Island and give an idea of just how the vast resources at the Ravaniro HQ influence the design process.