Ideas From Massimo Osti Ebook
For years there was a relative dearth of literature devoted to Massimo Osti, Stone Island and C.P. Company, yet 2012 noticed the release of two major publications which featured them closely. Stone Island’s ‘Archivio’, revealed to commemorate the brand’s thirtieth anniversary, is featured elsewhere in this blog – here we check out ‘Ideas from Massimo Osti’.
The first thing to say is they form a incredible, complementary pair of works. Stone Both are large, very heavy hardback volumes, lavishly illustrated and featuring top quality photography throughout.
‘Ideas from Massimo Osti’ tells the story of the creator behind C.P. Company and Stone Island. An innovator and creative genius, Massimo Osti’s improvements rewrote the rules of the informal menswear business and created the fabrics of right this moment. The e book traces his story by pictures of Osti’s most necessary designs: his improvements in garment dyeing, his development of latest fabrics, equivalent to Tela Stella, inspired by the tarpaulin used to cover hundreds on lorries, and different supplies akin to rubber flax, the color altering “Ice Jacket”, or “Technowool,” a wool and nylon put on-resistant “urban armour.” The guide collates an exquisite assembly of sketches, photocopies, fabric swatches, buttons, labels, accessories and images of the celebrities that promoted his creations.
Daniela Facchinato, Massimo’s spouse, has focused on this project since 2008, and the guide, edited and written by her, is a fitting testimonial to her late husband – the pictures is magnificent throughout and the guide has a superb steadiness between images and narrative offering the reader with a comprehensive historical past of Osti’s work.
Two versions of the e-book can be found – the standard 412 web page version, cappello stone island junior plus a restricted Special Version of a hundred and fifty with every numbered volume bound in a piece of cloth from the Studio Osti Archive, together with a few of the most iconic fabrics used akin to glass reflective, Ice and Marina.
There can also be an additional set of one hundred fifty unfastened leaf pages that are combined right into a particular boxed bundle. These comprise sketches, images, advertising campaigns, vintage garment designs that offered inspiration, and so forth and are designed to present a flavour of life in the Stone Island Vests Osti Studio. The vast majority of the pictures have never previously been revealed.
The UK launch of the guide came about last autumn at the C.P Company retailer in Marshall Street, London, where Massimo’s son, Lorenzo, signed copies of the ebook for lucky attendees on the night time.
4 years within the making, the guide is a veritable treasure trove – a phenomenal production, sumptuously photographed, stuffed with iconic photos and containing many previously unpublished images and tales. It offers a singular glimpse into the mind of a real design genius and innovator – it’s literally a work of surprise. An indispensible purchase for anybody excited by Osti, C.P. Company or Stone Island.