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"YOU MUST CREATE" – INTRODUCING YMC SS13…
Apr 20th 2013: "YOU MUST CREATE" – INTRODUCING YMC SS13…
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Established in 1995 by duo Jimmy Collins and Fraser Moss, ‘You Must Create’ quickly became better known as YMC and is now a highly significant British label providing beautiful clothing, which, unaffected by trends and passing fads, is as close to timeless as it comes. Each beautifully tailored and understated piece is one that will surely be at home in your wardrobe forever. So please allow us to introduce, and not a moment too soon, YMC SS13. We’re so excited to begin working with this brand this season and we reckon that you’re gonna love it too.
Boasting some amazing vibrant and playful prints, the collection also brings some beautiful basics and crisp cotton pieces to update your wardrobe for the warmer months.
The high quality basic pieces in this collection are undeniably stunning – From the super soft Scoopback Jersey tee in a golden yellow that conjures up memories of Summer days, to the crisp white cotton sundress with it’s delicate stone island clothing collar embroidery, stone island clothing these are pieces you will treasure for years and years to come.
The vibrant Pop Floral Prints on luxurious silk shirts and shorts in this collection are a playful take on Spring’s obligatory floral trends and we will definitely be coveting one, if not both of these pieces!
For us, the standout piece of the collection is the stunning Willow Print Jumpsuit. Inspired by the elegance of vintage Japanese kimonos, the feminine white pattern is printed onto a soft silk ramie mix.
A special collaboration between YMC and Liberty is also in stores for SS13, showcasing a vintage style paisley and a classic ditsy floral Liberty print on backpacks, caps and cute-as-a-button plimsolls. We have a feeling these are going to be on the top of everyones must have list!
View the whole collection and buy YMC HERE.