Stone Island: New Video Lookbook!
Trend, design, shapes, ideas, all the pieces change with the evolution of the use of the information and of the product. The fashion section itself has become a product usable differently. Everybody by now present us in their own approach the lookbook of collection and an increasing number of are corporations that want to tell in video the presentation of the collection. Last week we talked about Raf Simons and the Paris visited with his models, today we are introduced in their approach the SS/16 by Stone Island, by a lookbook video which sees the basic gray background of the brand, as the basis of the models that move and clarify the product Stone Island with their movements.
Easier understand the product and see it live worn, inevitable admire the effort, the collection is full of vibrant colours, which we also saw in the parade. Tension, that of materials, inevitably technical, perfectly rendered from music and from the never only hinted movements of the models.
Symbol of technical street clothing, stadium clothing or to walk in mountains, are returning to a more indexable size within the icon product. It is a historic brand, recognizable and with an ultra shareable imagery, which has always kept limited the visibility of the brand in favor of product characteristics. Shareable, even if the mark has in itself, by nature, a potential as to reveal again.
The new video lookbook added to the development that we have seen on the catwalk in January “and before in the street” in 2015, it makes us recognize how the product is responsive at the time, but with a substantial added testosterone injection.
All the time faithful to their fashion, now all the others came to them, the tendency seems to be made from the brand to the brand, or drawn on their forms, abandoned the old sea dog you come in the street to get to live a totally completely different product from the classic style product.
Who had never before seen their garment worn or simply hadn’t noticed now can fall in love with the ultra tech materials, shapes and colors typical of the brand with this lookbook.
Here the brand’s website.
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