stone island sito ufficiale STONE ISLAND, C.P. Company OPEN IN UK AND KOREA
Stone Island and C.P. Company, the upmarket sportswear brands by SPW Sportswear Company, have opened two new stores: an unique Stone Island retailer in London and in a single in Seoul hosting each Stone Island and C.P. Company. The openings replicate the company’s strategy, initiated at the end of 2007, to stone island sito ufficiale boost its presence by offering both brands separate stores and customized concepts.
Showcasing the best of Stone Island and Stone Island denim over 50 sq. meters (538 sq. feet), Stone Island’s first UK standalone store in Covent Backyard incorporates customized-made design with clean, contemporary and functional detail. Listed architectural elements are fused with modern high octane design that work in perfect synergy with the garments displayed.
Meanwhile, C.P. Company, in a three-ground constructing in Seoul’s Shinsa Dong new luxury purchasing district, occupies a 250-sq.-meter (2,045-sq.-foot) house divided into two separate shops for C.P. Company (110 sq. meters/1,184 sq. feet ) and Stone Island (80 sq. meters/861 sq. feet). A large terrace on the third floor has been became a personal lounge bar for shoppers of each shops, whereas the partitions of the C.P. Firm shop are lined with a marine multi-stratum design featuring Velcro in horizontal panels applied to Plexiglas. Every wall, therefore, becomes a support base for stowing an countless selection of merchandise in a quantity of various configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island retailer is completely developed on the ground floor and has been conceived in line with the brand’s philosophy—more as a design object than as a container of garments. The store Corporate Identity venture known as “Item/Unit” and has been invented, designed and engineered by Marc Bhure, owner of the German design company Zeichenweg TM. The concept behind the design is based on maximum versatility.
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