Stone Island’s Carlo Rivetti On Style And Football
GQ: The new collection is predicated on modern military and active sports. What was your inspiration behind this collection
Carlo Rivetti: I think that army, sports and performance garments are very inspirational – and I think that in the DNA of Stone Island functionality is essential. As an example the new army camouflage in Italy. Do you know the Carabinieri They are the most important police in Italy, and [their new uniform has] unbelievable new patterns and beautiful new pockets.
Have you ever thought of doing a women’s range Never. Initially, if we change into successful with a women’s collection, then they would start asking for the fits to be “more sexy”. But, what I am seeing now, in the countries which Stone Island are identified – the UK, Italy, Germany, Holland – young girls are starting to wear Stone Island garments and I think that men’s products on women look implausible.
The Stone Island badge is very recognisable, however how do you are feeling once you see folks carrying Stone Island products with out badge
I believe it’s really up to you. We started at first with a removable badge and then five or six years we started putting two buttons inside – on the left aspect, the aspect of our hearts. This was so that people who did not need to wear the badge wouldn’t leave it at home, they could put it inside their jackets. So perhaps you don’t wear it, but you always have it with you. That’s the concept.
Stone Island is so dominant within streetwear around the globe, how do you keep the subcultures pleased with the success and growth
In the last ten years we focused on countries [in Europe] such as the UK and Italy – funnily they are all a one and a half hour flights from Milano! Then we started considering to the US [as] considered one of the key points that we centered on was that I didn’t want to change language. The big differences between the US and us Our customers here know the story perfectly – there is a form of club. So the concept is that now in the US, we have to be story-telling. What I hope in the US is that there are also people who can understand our language, our history, and appreciate it.
What do you like listening to while you are working
Really after i work with the design group of 8 young guys, they choose the music and normally it is terrible! When I’m thinking, I like classical music, but not in the office.
You’re a big Inter Milan fan. Who’s your favourite player ever
Effectively, I have to mention two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was a real prince. He was enjoying in the Sixties – when we won the champions league, twice (then the Europa Cup) – but he was such a contemporary player, because he scored a huge number of objectives enjoying in defence. And he was really a gentleman.
Then, after all you may have Javier Zanetti – El Capitano! He arrived because Inter wanted to by a striker from an Argentinian crew, who said, “if you need to buy this man, it’s important to additionally take this defensive participant.” Inter agreed just to shut the deal and then the forward was really terrible and Zanetti, who had no expectations, was really good. Stone And, again, another actual gentleman on the sector.ok.a. El Capitano
If you happen to weren’t within the style industry, would you like to have been a footballer
I played once in the European championship for the Economic University in Paris. I was enjoying within the young group of Torino, able that doesn’t exist any longer: deep (normally you play four in defence, but in Italy we invented the stone island shimmer one behind them). Then I was in the second national skiing team. I lived very close to the mountains, because I grew up in Torino. We’d go skiing to the Italian aspect of the Mont Blanc. So in all probability I was a stronger skier than footballer.
See the Stone Island S/S ’17 collection visit stoneisland.co.uk. Current season available at 18montrose.com.
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