Stone Island – Vogue Model
FGF Business Spa.
Stone Island was created in 1982. At the time, the firm was called C.P. Company, as was the model it produced. C.P. Firm was considered the forefather of all Italian casual put Island on manufacturers. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and intellectual from Bologna invented it. In the mid Seventies, he was the first to get fascinated with army surplus garments, to understand the significance of the enormous cultural wealth to be present in vintage markets in Italy, a territory that by the ages had seen so many historical and trendy armies cross by. Massimo was the primary to review the useful characteristics of those garments, cataloguing shapes, pockets, fastenings, garment accessories and studying the worn stone island membrana tc jacket in orange appears to be like and light colours which might be so stuffed with historical flavour. With a view to reproduce them, in Ravarino, in the province of Modena, he perfected a classy garment dyeing laboratory and experimental print works. He started analysis into materials and weaves, mixing them, coating them and reworking them by dyeing the finished garments.
At some point a special materials arrived: a heavy lorry tarpaulin. It was pink on one facet and blue on the opposite. What may very well be done with that In order to rework it into an item of clothing, it was put right into a washing machine with water and pumice stone and washed, for hours, in an effort to soften its structure, subduing it.
The first prototype had an incredible feel, however it regarded solely outside of C.P. Company’s vocabulary. It didn’t belong to the label.
Because of this, a call was made to create seven jackets in that distinctive fabric, known as “Tela Stella”, and to give the gathering a reputation: Stone Island.
In 1983 Massimo determined to dedicate himself fully to the artistic aspect of the enterprise and together with his partners, determined that so as to give to the company structure and sources, it could be good to hitch forces with a big agency. GFT, Gruppo Finanziario Tessile stone island membrana tc jacket in orange from Turin, bought out Osti’s shares.
Within the meantime, the gathering was evolving, expanding to incorporate additional elements: jumpers, trousers, t-shirts and shirts; each very special. Further strains of research were embarked upon, into fabrics, therapies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of military origin, with an inner or outer polyurethane coating.
“Alu C”, a cotton satin with an outer silver coating was presented in ´86. These had been the years of the boom. More than a fashion, Stone Island became a mania. Young people in Italy felt that Stone Island supplied them with assertive garments that helped them to specific their personalities.
In ’93, Carlo Rivetti and his sister Cristina left GFT to devote themselves entirely to the firm in Ravarino, which they renamed Sportswear Firm. There was a need for a Milanese branch and in 1994 the first showroom was opened, protecting 500 square metres in Through Bramante.
1996 was an essential 12 months. The association with Massimo Osti came to an end as he had opened Massimo Osti Manufacturing some seasons earlier with several partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the problem to succeed Osti so as to lead Stone Island in the direction of the subsequent millennium. This gamble turned out to be a real winner. Paul developed the range and reworked the supplies, then he went a step further: Driving analysis, he investigated supplies that have been solely outside of the clothes field and studied extremely innovative building and technical solutions.
In 1999, the coordinated picture for the Stone Island flagship stores was high quality tuned and launched. In September, the Milan store was opened at 12 Corso Venezia and in December in London, at 46 Beak Street, in the guts of Soho.
In 2000, at fifty four Via Savona, in the center of Zona Tortona, the firm had purchased the former canteen of the Acciaierie Riva Calzoni steelworks and remodeled it into Stone Island’s new Milanese department. It was meant to be not solely Stone Island’s showroom, but also a 2000 sq. meter exhibition house, to house shows, design and photographic exhibitions and concerts. The house was inaugurated in June 2002.
In October 2005, at 73/75 By way of del Babuino, the Rome flagship retailer was opened.
Research led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, only a few steps from Piazza delle Erbe.
In April 2008, digital purchasing kicked off because the Stone Island Online Store was launched; in October, the second London retailer was opened in the heart of Covent Garden at 34 Shelton Street and, a store was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, then again, the Munich Stone Island showroom was opened, designed to watch and promote the brand on the German market.
In 2008, Paul Harvey left Stone Island and the style world to commit himself to noble causes and Carlo Rivetti took over the art direction. He came to imagine that the time for having only one designer leading Stone Island was over and created a multicultural workforce to raised interpret the brand’s identification. The ‘Hand Painted Camouflage’ garments had been created, that are dyed, faded after which hand painted with camouflage results.
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