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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed choose followers brave the minus six chills of the Glaswegian winter to have fun the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out excessive energy sets to a packed out viewers, in addition to being broadcast reside via NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to discuss his stay performance, his ties to the brand and why it’s important to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents arise
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play live proper at the start of the yr. They thought that I’d be a very good fit for Stone Island.
We’ve seen you appear to be slightly elusive when it comes to on-line social media. Is there any reasoning behind this
I’m not offerte stone island intentionally elusive on social media, I’m simply not good at the entire celebrity factor. I’m not anti-celebrity, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s an entire world exterior of the web. It’s essential to take online relationships into reality. This numbers sport that a lot of people appear to be taking part in isn’t actual and it often doesn’t correlate with gross sales/push of product (music, style and many others).
Do you suppose being given this alternative will assist you to to achieve actual life exposure by way of live exhibits
Since March 2016 I’ve had no label, no supervisor, no writer, no press individual and no stay agent. So dwell reveals are pretty thin on the bottom for me, I’ve played live eight instances ever. Six of those eight in 2016, 4 of the eight outdoors of the country. I’ve been paid for each single present. There are artists which are in major offers that have performed every main festival over the past two years and never been paid once. I’m not anti-major label, but at the identical time no company has/will ever exploit me. The purpose is ‘to know your worth’ and in case your product is nice it’s going to stand up and other people will eventually come spherical, so sure the few live bits I’ve executed help. The much less is extra approach appears to be working somewhat bit for me. I’m tired of hearing “but it will be great exposure” each time any previous free-no funds alternative is thrown at me, except it’s for an excellent cause. You don’t stand up and go to work free of charge, so why ought to I
The primary occasion was held in your hometown of London last yr. Do you assume it’s necessary for manufacturers corresponding to Stone Island to maneuver away from the capital and expose other cities across the UK to residence grown expertise
It’s so important for brands and corporations to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Ok. Which offerte stone island have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you think your music relates to the model and its wearers
Stone Island is about performance, innovation and particulars. My method to music is identical, I’m obsessed with the main points and finish. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you already know you realize. Identical because the individuals who like Elliott Power… if you realize you already know.
We’ve seen you began to work throughout different music and vogue-primarily based projects together with The Salvages and modelling for Goodhood. Have you ever all the time had an curiosity in merging the 2, and in that case the place do you suppose this stems from
No trendy musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. You must be multifaceted now and enterprise down different avenues. I’m from a visible background and have always been all for clothing. To be sincere I’m probably losing my time with music, I should probably try and get an art director job at Saatchi & Saatchi or one thing. I believe I first turned eager about clothing by way of the early road wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive style and womenswear got here via my girlfriend. Stone I like going between worlds and can continue to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance as a result of as an organization it understands that with the intention to know the place you’re going, you must know where you’re from. They achieve this by digging from a wealthy archive and enjoying by their very own rules, these are things that I additionally strive to apply to my very own initiatives.
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