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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

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The usual hip-hop wardrobe hasn’t changed a lot over the years. While FUBU and Phat green stone island jumper Farm might have light into irrelevance, most components have largely stayed the same, to the purpose that even your grandma may in all probability reel off an inventory of things that an archetypical rapper wears. Not amongst them: obscure Italian yachting labels like Stone Island. No one would name-check that one, really, because that’s simply not what rappers put on. Or at the very least it wasn’t until not too long ago. However then, within the summer time of 2015, photos of Drake wearing Stone Island at Wimbledon, not to say varied different locations, flashed throughout world media. His repeated endorsements of the brand, which he’d been carrying since 2010, impressed a wave of imitators who have helped proliferate Stone Island all through the hip-hop scene and contributed to its quickly rising profile in the green stone island jumper U.S.which is simply one of many places the place this storied yet niche label is experiencing a surge in cultural relevance. It was even on the centre of a ridiculous Instagram beef between A$AP Nast, one of the lesser-known members of A$AP Rocky’s crew, and fellow rapper Travis Scott, one other Stone Stone Island Jackets Island aficionado. Nast accused Scott of aping his style and staked a claim to being the primary to import it into hip-hop fashion—which isn’t true, however the row illustrates the cultish devotion the model conjures up. Learn more at Bleacher Report.